Schedule posts to X (Twitter): limits, media rules and setup
X (Twitter) is a social network. Publaro publishes there directly, with 280 characters per post, threads and the platform's own media rules checked for you.
Publaro publishes to X (Twitter) directly
Posts go to X (Twitter) through its official API, at the time you schedule them. If X (Twitter) does not answer after a post was sent, Publaro marks it "check needed" instead of sending it again, so a post never goes out twice.
X (Twitter) limits and media rules
These are the rules Publaro checks while you write, so a post is not rejected after you have scheduled it.
| Text limit | 280 characters (every link counts as 23) |
|---|---|
| Threads (a post split into parts) | Yes |
| Images per post | 4 |
| Videos per post | 1 |
| Image file | JPG, PNG, GIF, and WEBP, up to 5 MB (15 MB for GIFs) |
| Video file | MP4 and MOV, up to 20 minutes and 8 GB |
| Media required | No: text alone is enough |
| Image descriptions (alt text) | Supported |
Connect X (Twitter) by signing in
You sign in to X (Twitter) and approve Publaro. Your X (Twitter) password is never shared with Publaro, and you can revoke access from X (Twitter) at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
What Publaro checks before a post goes to X (Twitter)
- The text length, counted the way X (Twitter) counts it
- That any media you add fits X (Twitter)'s file types and sizes
- That images carry a description for people who cannot see them
- That the post is not a copy of the same text on another platform
- That nothing in it breaks your brand rules, such as banned words
Questions about X (Twitter)
Can I schedule posts to X (Twitter) with Publaro?
Yes. Write the post once, choose a time, and Publaro publishes it to X (Twitter) for you. You can schedule a single post, fill the next free slot in your posting schedule, or import many at once from a CSV file.
What is the X (Twitter) character limit?
X (Twitter) allows 280 characters in a post, and a longer idea can be split into a thread. Publaro counts them the way X (Twitter) does and warns you while you type, so a post is never rejected for length at the last moment.
How do I connect X (Twitter) to Publaro?
You sign in to X (Twitter) and approve Publaro. Your X (Twitter) password is never shared with Publaro, and you can revoke access from X (Twitter) at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
Can I post only text to X (Twitter)?
Yes. X (Twitter) accepts a post with text alone, and you can add up to 4 images or 1 video.
Schedule your X (Twitter) posts with Publaro
The Free plan connects 3 accounts, has no time limit and needs no credit card.