Schedule posts to Threads: limits, media rules and setup
Threads is a social network. Publaro publishes there directly, with 500 characters per post, threads and the platform's own media rules checked for you.
Publaro publishes to Threads directly
Posts go to Threads through its official API, at the time you schedule them. If Threads does not answer after a post was sent, Publaro marks it "check needed" instead of sending it again, so a post never goes out twice.
Threads limits and media rules
These are the rules Publaro checks while you write, so a post is not rejected after you have scheduled it.
| Text limit | 500 characters |
|---|---|
| Threads (a post split into parts) | Yes |
| Images per post | 20 |
| Videos per post | 20 |
| Image file | JPG and PNG, up to 8 MB |
| Video file | MP4 and MOV, up to 5 minutes and 1 GB |
| Media required | No: text alone is enough |
| Image descriptions (alt text) | Supported |
| Daily posting cap | 250 posts per account per day (set by the platform) |
Connect Threads by signing in
You sign in to Threads and approve Publaro. Your Threads password is never shared with Publaro, and you can revoke access from Threads at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
What Publaro checks before a post goes to Threads
- The text length, counted the way Threads counts it
- That any media you add fits Threads's file types and sizes
- That images carry a description for people who cannot see them
- That the post is not a copy of the same text on another platform
- That nothing in it breaks your brand rules, such as banned words
Questions about Threads
Can I schedule posts to Threads with Publaro?
Yes. Write the post once, choose a time, and Publaro publishes it to Threads for you. You can schedule a single post, fill the next free slot in your posting schedule, or import many at once from a CSV file.
What is the Threads character limit?
Threads allows 500 characters in a post, and a longer idea can be split into a thread. Publaro counts them the way Threads does and warns you while you type, so a post is never rejected for length at the last moment.
How do I connect Threads to Publaro?
You sign in to Threads and approve Publaro. Your Threads password is never shared with Publaro, and you can revoke access from Threads at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
Can I post only text to Threads?
Yes. Threads accepts a post with text alone, and you can add up to 20 images or 20 videos.
Schedule your Threads posts with Publaro
The Free plan connects 3 accounts, has no time limit and needs no credit card.