Schedule posts to Google Business Profile: limits, media rules and setup
Google Business Profile is a social network. Publaro publishes there directly, with 1,500 characters per post and the platform's own media rules checked for you.
Publaro publishes to Google Business Profile directly
Posts go to Google Business Profile through its official API, at the time you schedule them. If Google Business Profile does not answer after a post was sent, Publaro marks it "check needed" instead of sending it again, so a post never goes out twice.
Google Business Profile limits and media rules
These are the rules Publaro checks while you write, so a post is not rejected after you have scheduled it.
| Text limit | 1,500 characters |
|---|---|
| Threads (a post split into parts) | No |
| Images per post | 1 |
| Videos per post | None |
| Image file | JPG and PNG, up to 5 MB |
| Media required | No: text alone is enough |
| Image descriptions (alt text) | Not supported by the platform |
Connect Google Business Profile by signing in
You sign in to Google Business Profile and approve Publaro. Your Google Business Profile password is never shared with Publaro, and you can revoke access from Google Business Profile at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
What Publaro checks before a post goes to Google Business Profile
- The text length, counted the way Google Business Profile counts it
- That any media you add fits Google Business Profile's file types and sizes
- That the post is not a copy of the same text on another platform
- That nothing in it breaks your brand rules, such as banned words
Questions about Google Business Profile
Can I schedule posts to Google Business Profile with Publaro?
Yes. Write the post once, choose a time, and Publaro publishes it to Google Business Profile for you. You can schedule a single post, fill the next free slot in your posting schedule, or import many at once from a CSV file.
What is the Google Business Profile character limit?
Google Business Profile allows 1,500 characters in a post. Publaro counts them the way Google Business Profile does and warns you while you type, so a post is never rejected for length at the last moment.
How do I connect Google Business Profile to Publaro?
You sign in to Google Business Profile and approve Publaro. Your Google Business Profile password is never shared with Publaro, and you can revoke access from Google Business Profile at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
Can I post only text to Google Business Profile?
Yes. Google Business Profile accepts a post with text alone, and you can add up to 1 image.
Schedule your Google Business Profile posts with Publaro
The Free plan connects 3 accounts, has no time limit and needs no credit card.