Schedule posts to LinkedIn: limits, media rules and setup
LinkedIn is a social network. Publaro publishes there directly, with 3,000 characters per post and the platform's own media rules checked for you.
Publaro publishes to LinkedIn directly
Posts go to LinkedIn through its official API, at the time you schedule them. If LinkedIn does not answer after a post was sent, Publaro marks it "check needed" instead of sending it again, so a post never goes out twice.
LinkedIn limits and media rules
These are the rules Publaro checks while you write, so a post is not rejected after you have scheduled it.
| Text limit | 3,000 characters |
|---|---|
| Threads (a post split into parts) | No |
| Images per post | 20 |
| Videos per post | 1 |
| Image file | JPG, PNG, and GIF, up to 10 MB |
| Video file | MP4, up to 30 minutes and 500 MB |
| Media required | No: text alone is enough |
| Image descriptions (alt text) | Supported |
| Daily posting cap | 150 posts per account per day (set by the platform) |
Connect LinkedIn by signing in
You sign in to LinkedIn and approve Publaro. Your LinkedIn password is never shared with Publaro, and you can revoke access from LinkedIn at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
What Publaro checks before a post goes to LinkedIn
- The text length, counted the way LinkedIn counts it
- That any media you add fits LinkedIn's file types and sizes
- That images carry a description for people who cannot see them
- That the post is not a copy of the same text on another platform
- That nothing in it breaks your brand rules, such as banned words
Questions about LinkedIn
Can I schedule posts to LinkedIn with Publaro?
Yes. Write the post once, choose a time, and Publaro publishes it to LinkedIn for you. You can schedule a single post, fill the next free slot in your posting schedule, or import many at once from a CSV file.
What is the LinkedIn character limit?
LinkedIn allows 3,000 characters in a post. Publaro counts them the way LinkedIn does and warns you while you type, so a post is never rejected for length at the last moment.
How do I connect LinkedIn to Publaro?
You sign in to LinkedIn and approve Publaro. Your LinkedIn password is never shared with Publaro, and you can revoke access from LinkedIn at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
Can I post only text to LinkedIn?
Yes. LinkedIn accepts a post with text alone, and you can add up to 20 images or 1 video.
Schedule your LinkedIn posts with Publaro
The Free plan connects 3 accounts, has no time limit and needs no credit card.