Schedule posts to Instagram: limits, media rules and setup
Instagram is a social network. Publaro publishes there directly, with 2,200 characters per post and the platform's own media rules checked for you.
Publaro publishes to Instagram directly
Posts go to Instagram through its official API, at the time you schedule them. If Instagram does not answer after a post was sent, Publaro marks it "check needed" instead of sending it again, so a post never goes out twice.
Instagram limits and media rules
These are the rules Publaro checks while you write, so a post is not rejected after you have scheduled it.
| Text limit | 2,200 characters |
|---|---|
| Threads (a post split into parts) | No |
| Images per post | 10 |
| Videos per post | 10 |
| Image file | JPG, PNG, and WEBP, up to 8 MB |
| Video file | MP4 and MOV, up to 15 minutes and 300 MB |
| Media required | Yes: image or video |
| Image descriptions (alt text) | Supported |
| Daily posting cap | 100 posts per account per day (set by the platform) |
Connect Instagram by signing in
You sign in to Instagram and approve Publaro. Your Instagram password is never shared with Publaro, and you can revoke access from Instagram at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
What Publaro checks before a post goes to Instagram
- The text length, counted the way Instagram counts it
- That the post has the image or video Instagram requires
- That images carry a description for people who cannot see them
- That the post is not a copy of the same text on another platform
- That nothing in it breaks your brand rules, such as banned words
Questions about Instagram
Can I schedule posts to Instagram with Publaro?
Yes. Write the post once, choose a time, and Publaro publishes it to Instagram for you. You can schedule a single post, fill the next free slot in your posting schedule, or import many at once from a CSV file.
What is the Instagram character limit?
Instagram allows 2,200 characters in a post. Publaro counts them the way Instagram does and warns you while you type, so a post is never rejected for length at the last moment.
How do I connect Instagram to Publaro?
You sign in to Instagram and approve Publaro. Your Instagram password is never shared with Publaro, and you can revoke access from Instagram at any time. Agencies can also send clients a private connect link, so they connect their own accounts.
Does Instagram need an image or video?
Yes. Instagram needs image or video with every post. Publaro checks this while you write and will not schedule a post to Instagram without it.
Schedule your Instagram posts with Publaro
The Free plan connects 3 accounts, has no time limit and needs no credit card.