How to Schedule LinkedIn Posts: Profiles and Pages
You can schedule LinkedIn posts so they publish at the hour you choose, from your own profile. LinkedIn is the one major network where personal profiles are fully supported by outside tools, which makes it easy to keep a regular presence. This guide covers setup, limits and a routine.
Checked against the platforms’ rules on 2026-10-27.
How to schedule a LinkedIn post
- Connect your LinkedIn profile in the scheduler and approve LinkedIn's permission screen.
- Create a post, choose your LinkedIn account and write the text. LinkedIn allows up to 3,000 characters.
- Add an image, a document or a link if you want one. Check the preview and warnings.
- Pick a date and time, or add the post to a queue. Save it.
- The post publishes from your profile at that time.
LinkedIn limits to know
LinkedIn does not hand out long-lived tokens to scheduling tools, so the connection lasts roughly 60 days. Publaro warns you before it ends and holds your scheduled posts instead of losing them. Reconnecting takes one click.
| Post text | Up to 3,000 characters |
|---|---|
| Posts per day | Up to 150 through the API |
| Personal profile | Supported: posts publish from your own profile |
| Connection | Access lasts about 60 days; reconnect when asked |
Writing for LinkedIn
- The first lines show before the "see more" cut. Put the point there, not a greeting.
- Short paragraphs and white space read better on a phone.
- Write from experience: what you did, what happened, what you would do differently.
- End with one question or one clear next step, not several.
A routine that stays sustainable
- Pick two or three posting days and keep them.
- Write the week's posts in one sitting and queue them.
- Check the analytics monthly and keep what works.
- Reply to comments yourself, promptly; conversation is the part that builds reach.
Frequently asked questions
Can I schedule LinkedIn posts for free?
Yes. LinkedIn is on Publaro's Free plan (30 scheduled posts a month across up to 3 accounts), and LinkedIn does not charge for posting through a connected tool.
Can I schedule to a personal LinkedIn profile?
Yes. LinkedIn allows connected tools to post from your own profile, which is the main way people use it.
Why was my LinkedIn connection asked to renew?
LinkedIn access tokens last about 60 days and cannot be refreshed silently. You are asked to reconnect, and posts scheduled in the meantime are held, not lost.
What is the LinkedIn character limit?
A post can be up to 3,000 characters. Only the first few lines show before the "see more" link, so lead with the main point.
Plan it once, publish it everywhere
Write one post, fit it to each platform, and let Publaro publish it at the time you choose.